Ecommerce website design at InspireSmart Solutions and Boulder Media Works in Denver, CO

InspireSmart specializes in ecommerce web design, custom ecommerce development, and self-service application development. We affordably integrate ecommerce and self-service websites with existing back-office systems and databases to take full advantage of the internet...and minimize administrative costs.

InspireSmart employs an expert technical staff that has consistently delivered integrated, effective, and successful B2B and B2C ecommerce solutions.Our ecommerce software solution is used by our customers to generate all levels of revenue, from thousands to hundreds of thousands of dollars annually. With our Denver web development, web hosting services, and IT consulting, InspireSmart has produced consistent, dependable results for our customers in the Denver, Colorado and Denver metro area.

What can InspireSmart do for you computer network?

A computer network is an interconnection of a group of computers. InspireSmart specializes in network design and implementation services to both business clients and individuals. We offer wired and wireless networking depending on your need and the situation. InspireSmart Solutions can help you with installation at your retail site, setting up cash registers, servers, peripherals such as card readers, scanners and printers, and run cable between the systems.

What is Web Design?

Web design is a process of conceptualization, planning, modeling, and execution of electronic media content delivery via Internet in the form of Markup language suitable for interpretation by Web browser and display as Graphical user interface (GUI).

The intent of web design is to create a web site—a collection of electronic files that reside on a web server/servers and present content and interactive features/interfaces to the end user in form of Web pages once requested.

InspireSmart is a premier Denver web developer with in-depth knowledge of key industries, including Automotive, Beauty and Other; we develop sites that you need to your standards and work processes. The value of a contemporary, powerful website should not be underestimated and your competition online is only one click away. We provide custom website design services tailored to meet your needs and budget. Whether you’re a new business needing a simple online brochure or a large company needing a dynamic, database driven website, we can customize your site to fit your needs. We can also design a website around your print collateral or other media and marketing efforts to build a website that’s perfect for your business.

10 common mistakes when building a website

Lots of businesses have walked this path already. Here are 10 common mistakes (but not the only ones) many companies have made, but that you can avoid.

1. No-name nobody's: Many small businesses choose to set up shop in the online world with a Web site name or URL on Geocities, Angelfire, Tripod or MSN, rather than having their own Web address. Which company would you feel more comfortable buying from — www.members.tripod.com/loudinismagicshop or www.loudini.com? (The latter is a real Web site, specializing in magic accessories.) I don't think I'm the only online shopper who feels reassured by "real" business Web addresses. I've recently bought several gifts from an online company with a "no name" URL, and I'm wondering if the products will really arrive. A strong, easily recognized Web address is affordable for even the smallest business.
   The same is true for e-mail addresses. If you are running a small business, it's a great idea to set up an e-mail address that uses your business Web address. When you send messages to potential clients, to your bank or to suppliers, joesmith@coffeespark.com (not a real site) looks far more professional than joesmith@aol.com. Bypass deadly sin No. 1: Make your Web presence a professional one by finding a good Web address for your business and using it for both your Web site and business e-mail.
2. Slow pages: Many small-business Web sites load far too slowly. We've checked out small-business Web sites that it took more than five minutes to load one web page. Most sites aren't that bad, but if your Web pages take more than 20 seconds to load over a 28.8K modem, you run the risk of losing visitors to your site. Photos and graphics with large file sizes are usually the problem when a page loads slowly. Use Photoshop or other programs to reduce the file size of individual graphics and photos on your Web site to no more than 10K.
3. Pictures : You wouldn't send out a marketing brochure that's all words and no pictures. So why do so many companies create Web pages without graphics or photos of any sort? If a single picture paints a thousand words, use a judicious number of them on your Web site to communicate volumes. Photos of your store or office, your products, your employees — these images make your business feel "real" to online visitors. Images give you a tangible presence and let visitors get a sense of the kind of business you run in Menlo Park, Calif., uses high-quality photos of actual projects and of the business team to convey a clear image. Mind you, using pictures doesn't contradict deadly sin No. 2. It's important to use photos on your site, but it's equally important that the file sizes are small enough to load quickly on your Web page. The other key is to use only high-quality photos, which often requires a professional photographer. Again, you wouldn't send out a marketing brochure filled with cheesy photos, would you? Because it's likely to be seen by many more people than most paper brochures, your Web site should be the best marketing brochure your business has ever created.
4. The "if I build it, they will come" delusion: One of the most common mistakes small businesses make is to assume that if there's a business Web site, customers will suddenly start flocking to it. That's like believing a car doesn't need an engine to drive to the store. Don't wait to start marketing your firm online. As soon as you are happy with your Web site, get going with the basics of online marketing.
5. Phoneless in cyberspace: Don't forget to put your phone number prominently on your Web site. Many small-business executives have said the way their Web site is most frequently used is a customer looking at it while calling the company. Customers will refer to something on the Web site, but they actually buy products or order services on the phone.
   Unless you are working out of your home, it's also a good idea to put your mailing address on the site. It adds to the comfort level of knowing you are a "real" business.
6. A barrage of banners: Joining a banner exchange can help bring traffic to your Web site, but putting two, three or four banners on a page, along with buttons for Amazon, Netscape and five or six other affiliate programs just makes your site look busy and cheap. You'd never find a large-company Web site with multiple banners on a page (OK, don't send us examples . . . we're sure some big company makes this mistake, but don't follow the lead).
   If you join affiliate programs such as Amazon.com's, you'll probably find that you get much better results if you provide links to specific products in context, rather than a generic button to those companies' home pages. For example, if you run a Web site selling Raggedy Ann dolls, why not show a selection of books about the history of rag dolls and link to Amazon.com so that customers can buy them? You actually get a larger percentage of the sale from Amazon this way. And you provide a service that makes sense for your business, rather than another distracting button on your Web site.
7. Disappearing acts: We are floored by how many small-business Web sites are here today, gone tomorrow, and back again next Tuesday. It may sound obvious to say that it's incredibly important that your Web site is up and running when customers go looking for it, but the disappearing act is a mistake that many small businesses make.
   How to make sure your site is up? Either assign an employee to check the site several times a day, or use a hosting service that guarantees your up time.
8. Antique information: You'll want to keep the information on your Web site current. We've seen small businesses that have forgotten to update phone numbers, showed daily specials that were months old or offered online coupons that expired weeks earlier. You've got to maintain your Web site to keep it current. Make sure someone on your staff is responsible for the Web site's information and checks and updates it routinely.
9. Background noise: For some reason, many small-business Web sites use busy background wallpaper. You'll find gray embossed company logos, wild patterns and other distracting background designs on many small-business sites. People think the designs add interest and panache to the sites, but all it does is interfere with the messages. Stick with a basic color for the site background, one that is consistent with your site's image. A white background doesn't have to be boring. And for everyone's sake don't but your favorite tunes on your website just because you think it's cool doesn't mean the next person will and your going to lose people.
10. You do what? : The next deadly sin is to have a Web site that doesn't quickly convey the kind of business you are in and the products and services you offer to customers. Sounds like another no-brainer, but you'd be surprised at how many small business Web sites leave you looking at them for minutes while pondering, "What do these folks do?"What other services do they provide?
    The front or home page of your Web site should include a short statement of your business mission. Consider augmenting that statement with a photo or graphic that makes it clear what you do.

To nix these 10 deadly sins, InspireSmart provides professional Denver web design & development and reliable web hosting to make sure the site is up 24/7.

Why is a good website important for your business?

First impressions are as important online as they are offline. A key element that will let your visitors know that your organization is professional is the design of your site. Denver custom web design will set your web presence apart from the crowd.
Custom website design means that the look and feel of the website is built from the ground up to project the image the client wants. While it is possible to save money using pre-designed templates, a successful online business presence is benefitted by having a look that is both unique and customized to the requirements of the market. Custom website design costs a bit more, but the result is something you and your customers will enjoy. The design of the website is the first impression many will have of your business or organization - make it the best one you possibly can!
Web design can be simple or complex, but in either case it must be done well. Simple websites may look easy to do, but keeping something clean and professional requires a solid grounding in graphic design principles, as well as experience in creating websites. A few years ago the internet was a place anyone could splash up a bunch of text and a few photos and look like a serious player. Now, users are more sophisticated, expectations have risen, and professional website design has become the minimum standard. InspireSmart in Denver, Colorado is a leading Denver web developer. If you want professional website layouts, website graphic designs, development and coding, contact www.InspireSmart.com for all of your Denver web development needs in the Denver, Colorado area.

Does my company NEED a website?

A website is an extremely valuable tool that bolsters your existing marketing, sales, recruitment and communications effort. In fact, if your business is not online or your existing site is unprofessional or ineffective, then you are losing sales opportunities. A good website will help you reach and retain customers!
But how do you go about finding out your companies needs and ultimately, finding out the need for a website? Here are a few questions to ponder, with a few answers to go along with them...

1. Do you currently (or would you like to) use email to communicate within your business and to your customers/vendors? If so, you will need a domain name in order to send and receive corporate email, which is the first step to getting a website. InspireSmart can develop a website tailored to your specific professional appearance and personal style. InspireSmart strives to create a functional website designed to be completely user freindly while also giving a very professional look and feel to attract new customers to your business.
2. Do the people in your business' target market spend time online? If your customers are online part of the time, then they may be looking for your business online. This is an extra medium for you to capture their interest and inform them about your business and your products/services.
3. Do you seek a higher return on your investment than what you're currently using? Determining your ROI can be very tricky online. Professional Denver web design will help you to not only achieve these goals, but achieve the repetition of these goals. If you sell to a customer once, that's great, but if you can sell to that same customer 10 times or 100 times that's even better. It's far easier to sell to existing customers than to try to get new ones.

If, after thinking over these three questions, you realize that you need a fresh, new web presence, why not call InspireSmart? We can help bring your ideas to life with professional Denver web development & Colorado web design solutions. Call 303-757-2800 today!

InspireSmart Solutions, A Colorado Web Design Firm Develops Easy To Use Content Management Systems

InspireSmart, a Colorado web design firm, develops understandable and easy to use content management systems that make your website management fast and efficient.
Think for a moment about all the content assets that you need to manage. On your site, you might have:

• Your products' specifications, prices and benefits
• Product illustrations
• Production information
• Product categories
• Special promotions
• Terms and Conditions
• Site navigation links
• Availability
• Support information
• Developer features
• Press releases
• Jobs
• Office addresses, maps and directions
• Logos, photographs and diagrams

Your website can be seen by internet users around the globe. Managing the content of your website to make it relevant to various cultures is important and your website should be dynamic. InspireSmart's content management systems can put your business ahead of the competition! For more information on Denver web design companies, contact InspireSmart at info@InspireSmart.com. Our website can be found at http://www.inspiresmart.com/ in Denver, Colorado.

Get your logo out there!

Who sees your logo? Do they know what you do? Are the people who see your logo going to call? Hopefully your answer is yes, but if not, InspireSmart has the answer. To better market your company, you are going to need a catchy logo. Something that signifies what you do...something that will tell the customer, even before they know it, who you are. Take for instance Comcast. Everyone in Denver has been exposed to the billboards, the commercials, the direct mail...and yet, even before you know what you're looking at, you know instantly it's Comcast. This comes from diversifying your marketing efforts and broadening your scope of advertising. All they're doing is spending money over different mediums such as Denver web design, TV, Radio, Direct Mail, Spokes models....etc. Put those efforts together and you've got one powerful marketing push, but better yet, you've got corporate branding.

Mobile App Development, A Growing Slice of Business - InspireSmart

Why are there 2.5 Billion text messages sent every month in America? I am sure that is not because we like to drive and type at the same time. Maybe it is the new wave of communication. Could this be true in all aspects of business, especially in reaching the younger generation. Studies show that mobile app development will have a growth over next three years of 200% putting it in the 16 billions. This is just the start of everyday offers and promotions available through this means of communication.

Corporate Branding Expertise

In the world of big corporate compaines gobbling up most of the market share out there, small to medium sized businesses have to fight dilligently for a share of the pie. To have any kind of piece of that pie, you must fight scrape and claw your way to what's rightfully yours...putting your advertising dollars to good use is a challenge, but InspireSmart has the answer. With a slew of products and services, they can design and implement the perfect strategy for your businesses success.

A big part of being successful is having brand recognition. An example would be Comcast. Everyone knows the name, everyone knows what products and services they sell....the reason being is that they've got a lot of corporate money being poured into the same bowl. Take the logo for example. Every truck that goes out, every bill that's mailed out, every email that's sent has the Comcast logo attached to it, so when anything like that is out for the public to see, it's easier to recognize and become familiar with. The same holds true with any small business looking to gain name/brand recognition; get a logo that's attractive and put it on anything and everything that your company deals with...i.e. business cards, billing statements, your website design, any flyers you send out, any mailers you do...you get the picture.

InspireSmart has the right strategy for any company. Services such as Denver web design, Denver web development, corporate branding, logo design, and others help to distinguish your companies identity and help increase revenue. Ask Comcast...they've been working with InspireSmart for quite some time now...

InspireSmart Denver Web Development, Custom Denver Web Design, & More!

InspireSmart has been a leader in Denver web development and custom Denver web design since 2004. We have the professional team and experience needed to turn your ideas into reality. We've worked with businesses of all sizes, from mom and pop store fronts to corporate enterprises. Our team possesses a wide range of skills, which has allowed us consistently to find innovative and unique solutions to whatever challenges clients face us with.

So, if you're looking for a firm with the talent and expertise needed to take your business to the next level or give your ideas the shine and polish they need in today's fast-paced, competitive online marketplace, give us a call at 720-432-5616. We welcome a good challenge, and put the same care and attention into every project we take on.